He tried to completely change our Sunday habits, and has probably not quite succeeded. At least, not yet.

A final verdict will probably have to wait till next Tuesday, when the full ratings of the Aamir Khan showSatyamev Jayate will be disclosed by TAM Media Research. Perhaps it may be better to even wait for a few more weeks to pass judgment, for who knows the show could pick up speed in future episodes.

But the preliminary results show that Khan has not quite weaned us off our recent Sunday routines, where congregating before the TV at 11 am is not a must-do activity for most urban families.

According to a report in Business Standard, Khan’s 6 May effort – despite huge publicity efforts and widespread advance editorial coverage in the media – got him a TV rating (TVR) of 2.9 across six metros. The failure, however, seems to be in the southern metros, for the TVR for Delhi, Mumbai and Kolkata is a more respectable